Saturday, December 12, 2015

Mistaken Identity

From a real estate agent's perspective, marketing a home for sale in Livermore involves getting creative. When I take a listing, one of the things that I do is walk through the neighborhood where the home for sale is located and talk with the neighbors to let them know about the home in Livermore that is for sale. As I walk up to the door, I have my Livermore home flyer as well as a large dog biscuit.  I ring the door bell, and, with proper porch etiquette, I place the marketing piece where it is easy for the homeowner to reach. During that brief stay at the porch, if I hear a dog bark, or if I know a dog lives there, I leave the nice looking treat there in addition to the information about the home for sale in Livermore. It gives the marketing piece more punch if it involves the pooch.

So, why the post? The other day, I was doing just that for a general marketing piece. I walked to a neighbor's porch, rang the door bell, and I heard the distinct "woof woof." I placed my marketing piece, got out my biscuit then placed it on the step. No human came to the door, so I was on my way to the next house when the door swung open and out came a middle aged woman looking about. I turned back to see her confused look as she picked up the large dog biscuit. As I made my way back the the front porch, it awkwardly became evident that there was no dog living there at all. Then, she brought her hand to her mouth and coughed--seemingly identical to a de-barked beagle. I came clean and told her the truth that I thought she was a dog. I laughed, she did not.  I told her in haste, "I thought I heard a bark from far away." That was the truth too, but not much better. I made amends, took my dog biscuit and went on my way. Next time, I'll be more careful.

by Jeff Pereyda
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