Saturday, July 25, 2009

8 Year High?


News Headline
Fremont real estate agent http://www.tricityhome.comWhen I read the story I was featured in, about an 8 Year High in Pending homes in the Argus and Contra Costa Times, I was not sure. Yes, we saw a lot of increased activity. And even though the article is not trying to predict the future, it may be too early to see a trend.
The numbers do not lie, but let me know what you think. I would love to hear your comments.

by Jeff Pereyda
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Wednesday, March 11, 2009

Even A Dark Cloud Has One


I received a call from Eve Mitchell, staff writer for the Contra Costa Times a couple of weeks ago. She asked me if I had a recent homebuyer who--if not for the down turn in home prices--would never have bought. She had found me on my website. http://www.tricityhome.com
Like a lot of Realtors who get called a lot from every vendor known to man, I didn't think much of it at first. Another survey of some sort, I thought. But she was, in fact, a writer doing a legit story on how homebuyers who were priced way out of the market a while back are now finally getting their days in escrow.

Odette was my client at the tail end of 2008. She found me on the Internet as well on my website. Long story short--we closed on a cute 2 bed condo in Union City just before Christmas. Mitchell liked the story and decided to do the write up. I like the print better, so I gave you a snip from the front page of the Money section that ran on 3-9-09. Argus/Contra Costa Times et. al. The front page of the Argus header read. "A Silver Lining." It was right next to "Happy Birthday Barbie." who apparently turned 50. The image above is of my client and her son. Congrats.

by Jeff Pereyda
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Wednesday, February 18, 2009

Broker Goes Extra Mile--Literally

Before you think that this is a sappy story that tugs at the heart strings, it's not.

I blew it. Listen to this.

I have been working, building a good relationship with a potential seller who wants to sell a home Union City CA. http://www.tricityhome.com We will feature it on our site soon. The other day, at the office, I ran some comparable properties on the MLS so that I could update the market value for the home soon to be listed. A property came up that I knew I should preview in order to get a good indication of the market and how we might compare our property to the one on my computer screen.

I called the agent, set the appointment, and off I went. Wait, better idea. Call the future seller that I have been working with, and invite her to the listing preview with me so she could see for herself how her property compares. I did. I showed up at her door and off we went--or so I thought.

In haste, we did the car scramble. That's where you do the dialogue.
She says, "Do you want to just get in my car or do I follow you." Never being in her car before, I thought quickly.
"No, that's okay," I thought, what if she was just being polite, but wanted to just drive by herself? "I could just follow you. I have to run to an appointment right after anyway." That part was true.
She then said, "Okay, I know where it is. Just meet me there."
We both hopped in our respective cars and started to drive. She drove. I did not.
R-R-R-R-R-R-R-R-R. My car would not start.
She turned the corner and went out of site.
I kept cool while my mouth dropped. My car would start. I'm sure it will--in a minute.
R-R-R-R-R-R-R-R-R. Nope.
Okay, should I embarrassingly call her on her cell? Nope. She didn't bring it.
R-R-R-R-R-R-R-R-R. Argh.
R-R-R-R-R-R-R-R-R. Aaargh!

Okay! It's a good thing I run in the mornings, but in my black leathers? Here goes!
Out in the rain, I ran off to the new listing. Let me tell you that either I am soft, or shoes make a big difference in performance. Huffing and puffing I arrived at the property where my seller was waiting. She was surprised to say the least. I talked and explained the best I could injecting humor mixed in with an uncontrollable cough. I'm pretty well-liked by all my clients, and after mixing a bit more humor and coughs, I still had her won over perhaps more out of pity than professionalism.

"This will be a good dinner story to tell your husband when he gets home--something to talk about at least." I said. She laughed as well as I.

Our meeting was humiliating, but a success (face time is always good). My car eventually started, and off I drove, like a fool in the rain.

by Jeff Pereyda
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Sunday, February 8, 2009

Agent Seeking Relationship

With home searching on the Internet becoming the more popular choice for home buyers to do their initial house hunting, agents can become displaced very early on in the process of working with a home buyer.

Take my site and I for example: http://www.tricityhome.com. It uses google/api integration for its Livermore CA home search engine. At the time of writing, we receive 21,000 hits each month. But, when an email arrives at the inbox or the phone rings due to a call to action on the site, the commonplace afterward is to just have the agent provide links, updates and e-notifications for the soon to be home buyer.

There's the disconnect. We are no longer in control. Most of the time, the home buyer does not want to form a relationship yet. They just want their stuff. I can relate. I only want my stuff when I go to a site for info or downloads. I don't want to be called or put on a mailing list. But the very definition of agent means relationship. We cannot be doing our jobs until we have one, a relationship that is.

But, being with an agent is the best thing that could happen to a buyer.
It's the same as:
  • Having an open house wherever you go. The agent has the permission to enter and holds the key
  • Getting a local, professional opinion on the home being viewed
  • Receiving immediate answers to questions concerning HOA, reports, disclosures, etc.
  • Using a buffer to speak to the seller--keeping the buyer in a safe negotiating position.
  • Not to mention the free ride from house to house.
So, what do we do? We introduce ourselves throughout the Internet communication process and initiate small steps of commitment. Not necessarily in this order, but we hope to get just a little back:
  1. A reply to an email-nice
  2. A return of an opinion to a home that was viewed by the home buyer-ok
  3. A return phone call-ok
  4. Coming into the office-super! 
We continue to follow up by way of phone, email, etc. After all, we cannot blame them for keeping their distance, but I'm sure a lot of agents will agree that we feel displaced, they feel like it is just a one way street where the agent gives and gives and gets nothing in return. However, the preamble of the Realtor remains the same that, we will stand by our would be home buyers and give them what they need--it would just be a bit quicker if we made the one way street into a two way street.

by Jeff Pereyda
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Saturday, January 24, 2009

It's Ok. You Can Come Out Now


One of our homes for sale in Fremont http://www.tricityhome.com is getting more viewings. I have some ideas about that.

In my opinion, I think that homebuyers are at least feeling better about searching for homes in general. That's really all this image taken from my Realtor.com reporting is proving. But, none the less, people are searching more than they were, say in November.

Here is a snippet from my domain reporting program. In short, After the Holidays, people seem to be ready to search.

We do not have offers on the home, but that is another blog post.

If you notice the spikes on the 13th and the 14th, then again on the 21st, you will see that those are Tuesdays or Wednesdays. Interesting. If you know why, let me know.

I am hopeful and hoping that people are really starting to feel better about purchasing a new home.

After all, prices are very low, and so are the rates.

by Jeff Pereyda
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Monday, November 24, 2008

Thanksgiving Learned; Not Too Late

Thanksgiving is here, and I wanted to share something I had on my computer for some time since 2003. It is a letter I wrote about a life lesson.

In short it was part of Brian Buffini's Referral by Design program, a letter from the heart. It is a way for clients and potential clients to see character as well as professionalism from their current or would be agent. I had items of value that I created both professional and personal sent once a month to my database. What you are about to read is one of several, and I adapted some of it to read better in the past tense. This is what I wrote.

The Regret Of A Lifetime

October 2nd, 2003

This months’ Item of Value is more valuable than all of the others combined. Two months ago in August's Item of Value, I wrote about time, and some tips on how to manage it. Whether you took the test or not, the emphasis I wanted to convey was that spending quality time with friends and family or making new relationships mattered the most, and like a great deal of my life’s lessons, it took 40 years for me to learn. I would like to share how I learned this lesson, and perhaps provide someone with an opportunity to reflect and take a shortcut—not waiting as long as I did. Most of this letter is setting the stage. So, I ask you to invest a moment.

Perhaps with most boys, as was certainly the case with me, being able to explore the world freely was a vital part of growing up. Making tree forts and exploring the areas of a mountain or beach where no man has gone before has shaped my independence and built confidence in my performance as a professional. It was my parents who gave my brothers and I this landscape of learning and the freedom to explore them to our hearts content, as long as we were back by a reasonable hour of course. It was very common during an exploration mission if there was ever a signpost that said “Danger, Keep Out” it was considered an invitation for more learning and personal growth. As a result, my brothers and I now have great tales of our explorations to last for some time. Stumbling onto live munitions left by the National Guard and detonating some for fun, fighting off thousands of bees after disturbing a hive, and being attacked point blank by a rabid skunk are still fond memories to name a few. Ironically, those experiences contributed a lot to my brother’s and my success in life.

My brothers and I are probably no different than you are; we learned our independence from being dependent on our parents. They were always there if we needed to be bailed out of trouble. But, as we grew older and left the house to be on our own, there was a tendency to drift from the parents and only feel the need to see them on certain holidays or special functions.

It was more than ten years ago in 1992 when I was sitting down talking with my older brother Mark. Mark had long since visited the parents for Sunday dinners. Part of the lure was the free meal and the big screen TV, but during a conversation between him and I one afternoon, I commended Mark for spending time with the folks. Mark then spoke a string of pearls that I will always remember—“They’re not getting any younger, ya know.” That was on a Saturday. Sunday morning I went to Starbucks, bought 4 lattes and 4 bearclaw pastries and started over a decade long tradition together with my wife that involved Sunday morning coffee with the parents. Since then I have become a master at making our own espressos from my hand press La Pavoni machine, and mom has always been the master at making cakes and pastries of all sorts since day one and was happy to do so for our Sunday coffee and cake. We talked about anything and forgot about everything else; you know, daily troubles of your own. Doug, my other brother soon after visited Sunday afternoons after church with his wife and daughter. It became pretty busy at mom and dads, and they loved every minute of it.

In the first week of August of 2003, my mom, Ina had been diagnosed with an aggressive cancer that has spread into much of her body. The family has since been in great pain, frustration, anger and shock. I couldn’t imagine what she must have been going through. During my worst moments, in tears, I fumbled with feelings often and couldn’t think of anything significant enough to do or say. We were about to lose the center of our family. Counseling helped, but I was still helpless and stumbling to grasp for the right words, I felt that she would never know how much I loved her. No matter what words I used, all came up short. Growing in my soul was a regret of not being able to tell her how much she meant to me. It was truly a place of deep distress. That, I do not wish on anyone to carry for one minute, let alone a lifetime.

My wife Jenni was there to remind me that if there has ever been a group of sons who have shown love and appreciation for their parents over the years it would be my brothers and me. The key phrase that hit me was “over the years.” She was right. Had I remained distant from the parents and not invested the time with them, it would have been, for me, the regret of a lifetime. In retrospect, we invested the time. It was the time invested with family over the years that said what I was trying to say but kept coming up short. What needed to be said and could not be said with words was simply stated by the fact that I was there, over the years. And—suddenly I realized that there were actually no regrets at all. My mother simply knew.

Maybe detonating the stolen munitions and fighting the rabid skunk were not some of the better moments she would be proud of today. If there is a possibility that this lesson could open someone’s eyes to the fact that their friends and family are “not getting any younger, ya know,” realize that life is short and take the time to talk about anything and forget about everything else, they could take a short cut and not learn it the hard way or late in the game.

Our family will endure this very trying time. We appreciate your thoughts and prayers always, and I thank you for allowing me to share with you what I have learned. Perhaps you or someone you know may have gone through something similar already. If it has not happened yet, it will, and when it does I want you to know that you have my encouragement to start carving out the time now.

Sincerely

Jeff Pereyda

PS Since the original writing of this letter, my mother was put to rest in February of 2004, and in February of 2005, my father—the personification of self-sacrifice passed away from a brain stem stroke. They were together for over 45 years.

By Jeff Pereyda

Monday, November 10, 2008

Exchanging Links-Good or Bad Idea?

I was asked recently to reciprocate a link to my site; http://www.tricityhome.com exchange links. And, since website owners want to be careful as to who is swapping links to their sites, I chose to do a bit of investigating first before I agreed.

  • The reciprocal link offer was coming from a reputable source. check

  • The site had a good professional look and feel. check

  • Although not directly real estate related, it still had a real estate division or section. check

All seemed in order. I clicked through their site a bit more to get to the real estate section where my link would most likely be placed. This was the opening paragraph: uncheck!


"Real Estate Agent" is just another name for "Salesperson"
Don't ever lose sight of that fact. Their only mission is to sell, sell, sell to you. Don't ever let on that you are in a desperate situation, or that you need to buy a house fast, or that you are in a desperate crunch to buy this house now, because you are being transferred into town this week. It's simply none of their business and as far as they are concerned...(you get the idea).

In a word... Ouch. I replied by letting the editor know in a few words that openly degrading someone or their profession doesn't help anyone, especially the source. It only tends to make the author seem a little less comme il faut. I told the editor of the site to reconsider the hack before asking Realtors(s) to be linked to something so contrary to what I (we) are trying to accomplish, trust.

by Jeff Pereyda
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