Saturday, December 12, 2015

Mistaken Identity

From a real estate agent's perspective, marketing a home for sale in Livermore involves getting creative. When I take a listing, one of the things that I do is walk through the neighborhood where the home for sale is located and talk with the neighbors to let them know about the home in Livermore that is for sale. As I walk up to the door, I have my Livermore home flyer as well as a large dog biscuit.  I ring the door bell, and, with proper porch etiquette, I place the marketing piece where it is easy for the homeowner to reach. During that brief stay at the porch, if I hear a dog bark, or if I know a dog lives there, I leave the nice looking treat there in addition to the information about the home for sale in Livermore. It gives the marketing piece more punch if it involves the pooch.

So, why the post? The other day, I was doing just that for a general marketing piece. I walked to a neighbor's porch, rang the door bell, and I heard the distinct "woof woof." I placed my marketing piece, got out my biscuit then placed it on the step. No human came to the door, so I was on my way to the next house when the door swung open and out came a middle aged woman looking about. I turned back to see her confused look as she picked up the large dog biscuit. As I made my way back the the front porch, it awkwardly became evident that there was no dog living there at all. Then, she brought her hand to her mouth and coughed--seemingly identical to a de-barked beagle. I came clean and told her the truth that I thought she was a dog. I laughed, she did not.  I told her in haste, "I thought I heard a bark from far away." That was the truth too, but not much better. I made amends, took my dog biscuit and went on my way. Next time, I'll be more careful.

by Jeff Pereyda
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Monday, November 16, 2015

Livermore Real Estate Agent Reviews

If I am buying a particular item on Amazon that I am not finding locally, I'll read the reviews associated with that item almost every single time, Reviews help me quite a bit, and I usually make my final decision on what to buy based on what reviews I have read. When it comes time to sell a Livermore home, or a home in any other city, Get real estate agent reviews.

Most homeowners take months, sometimes years to finally decide on whether or not to sell their Livermore home. When the time comes to choose their Livermore real estate agent, some do it in just one day, almost haphazardly. Some homeowners get lucky in choosing their Livermore real estate agent do not fare too well. Real estate agents are not all the same.  There is a REALTOR Code of Ethics, but it is only as good as those who follow it.

As a Livermore real estate agent,, I can say that getting agent reviews is a modern real estate agent's requirement. But, what if the potential client does not want to read through hundreds of letters or reviews written on the real estate agent's website. What if the homeowner is more of an audible learner. That's why, years ago, I developed ondemand real estate agent reviews that play on your computer without downloading anything. My on demand reviews play immeiately after you click the play arrow. One recent client told me that until they listened, yes "listened" to my past clients talking on his computer, he was still unsure who to trust, even after he read a lot of my reviews. He ended up chosing me. Here's what an on demand review looks like on my website.

Dennis...  "We interviewed other agents."
Listening to reviews is not new. We hear them quite often in fact.  For example, I wouldn't be the happy owner of my Roomba had it not been for a live review.  Twice people stopped me in two different stores when I was standing in front of their Roomba displays looking pensive. One fellow shopper simply said, "You should get it. I love mine," And, another told me "It really works!" I now have a Roomba, and I like it a lot.

If you thought about selling your Livermore home, I say Livermore, but I sell homes everywhere in the east bay, then perhaps consider listening to my real estate agent reviews on demand. These are real past clients that speak up about their experience after using me as their real estate professional. Having that information before you choose your Realtor and sell your house is like listening to a fellow golfer who had to make a similar shot as you on that very same putting green you happen to be on. You get to know how that ball rolled. Priceless.

by Jeff Pereyda
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Thursday, November 5, 2015

Two Hooks to Get More Looks

If you had a checklist with room for just two items on it, there are the two things that should be on the list when it comes time to sell your Livermore home. One, make sure there are upgrades before you go on the real estate market. The second of the hooks that will get more looks is to use a professional real estate photographer to capture only the best pictures of your Livermore home for sale after it has been staged.  

The success of this marketing strategy crosses over into other markets. When you test drive a new car, most dealers will place you in the upgraded model, right? Bringing it back to real estate, new home builders want you to see the model home which has what? Right, upgrades. Selling a home in Livermore is no different. You will want to make sure you have moderate upgrades to your home. 

The minor kitchen upgrade recoup for San Jose was 131% in 2015. *Cost vs. Value Report 2015. Recoup from an upgrade is reinforced because, you yourself can get the remodel done for fractions of what the new home buyer has in their mind, further assuring the recoup margin.  Here is a quick example. A home buyer walks into a Livermore home for sale and sees old windows that are leaking and almost falling out. They turn to me, a Livermore real estate broker and agent and ask, how much will it cost to redo all the windows? When I tell them the actual cost, most of the time, the home buyer over estimates, and they place a value that agrees with the Cost vs. Value Report because the job is already done and they do not have to do it. Simple, yet true.

The second thing to remember when selling a home in Livermore is to use a professional photographer to capture only the best pictures of your home for sale. Millions go into new car marketing material.  Wouldn't you agree. Those commercial photographers are some of the best in the business, and their images are stunning. New home builders are not any different. Their homes for sale are upgraded and staged to the hilt, then they professionally photographed. Your house for sale should be no different. So, if you are thinking of selling your Livermore home, put those two things on the top of the list, but call me before you do, so I can tell you where to focus your efforts. 

There are exceptions to the rule, like when timing is much more important than price, but generally speaking, you will want to have upgraded before you sell your home in Livermore or anywhere else.

*Cost vs. Value report is free after registering at remodeling dot hw dot net.

by Jeff Pereyda
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