Monday, September 8, 2008

What's a Livermore Home Buyer Agent to Do? Here's One!

Every home owner has found those "Just Listed" cards in their mailbox, then as an afterthought, tossed them in the trash. Well, as part of my GRI (Graduate, Realtor Institute) education a while back, I had the fortunate experience of learning some great marketing tricks while at the same time not upsetting the delicate ethical goings on of the real estate industry. One of these such tricks was a postcard.

For the agent who represents the seller, (the listing agent) they get to mail out all kinds of things for the homes they are listing:
  • Just Listed: Livermore Beauty w/ Huge Lot
  • Pending: Livermore Home for Sale
  • Just Sold: Livermore Home for Sale
Well, there are many buyer agents out there that can use the exposure too. Often, the buyer agent's credit gets swept under the rug while the listing agent gets all the glory for selling the house. But really, there are some agents that mostly represent buyers, and they do it quite well. Furthermore, why shouldn't they promote their services to the immediate community? It turns out that a buyer's agent must get permission from the listing brokerage to advertise or promote a home for sale that belongs to the listing brokerage. It's a bit of a hassle, and most buyer agents seem to let it go. Now, they do not have to.

Back to the postcard. In one of my GRI classes, the instructor had the idea of using a different title in the post cards that allow the buyer's agent to have a reason to get postcards sent out. Instead of having "Just Listed" in the headline, why not have it read, "My Buyer Just Bought?" Capital idea!

Several things on the buyer agents agenda get a booster shot. The "My Buyer Just Bought" card:
  1. Gets the Livermore buyers agent name out in the community.
  2. Promotes (Livermore home owners/sellers take notice).
  3. Eliminates the need to ask for Livermore listing broker permission.
So, to all you buyer agents out there--there's now another great way to get noticed for the hard work you do.

by Jeff Pereyda
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