Sunday, December 27, 2009

Teaching Right and Wrong--With Social Media

If you do not know already, there is a great Social Media tool sort of like YouTube. It's called Slideshare. As an agent and a broker, teaching is part of the profession. Home buyers, home sellers, licensees and myself included all benefit from being educated about real estate and how it applies to us all. Slideshare allows you to create streaming audio/visual presentations using PowerPoint (other programs too), but PowerPoint being perhaps the most convenient. Once finished, like in my example below, viewers must click on the green play button rather than the prompt that moves, so I'm sure that could be a bit confusing. But all in all, Social media packs a punch. For example, without even trying, the slide share presentation below has been viewed almost one thousand times. Imagine if you really tried to promote your own.

I have not "arrived" by any stretch of the imagination, but I will say that I am happy to take advantage of Social Media and any technology that can help us get educated easily, conveniently and with some visual stimuli. All this helps us learn more effectively. So, what have I done? Not much. I created a few presentations on Slideshare, and I also have created some private ones for my new licensees. The latter ones have a private url (not so Social Media) for them to place into the browser and off they go into the Real Estate Purchase Contract lesson I created. There were some technical fall outs at first, but I think we got it now.

It is nice, but one of the hurdles I faced was is getting over how I sounded in a recorded presentation. Have you ever heard your own voice on an answering machine? I hate to say it, but I think I sound a bit bored in some of these. Granted the Real Estate Purchase Agreement is no Harry Potter and Prisoner or Azkaban, but still, I need to work on the Social Media recording smile and delivery. Sorry agents. I promise to liven it up a bit.

If you want to see Social Media and just a small sample of a Slideshare you can go here too. I talk a little about short sales. This was my first one. The need to create this one arose from the response to the number of callers who were confused when it came to comparing short sales, REO's and foreclosures. Brace yourself. It is no masterpiece like many others you will find on, but I was a beginner, and it just needed to do the job. After all, I am a real estate broker not Guy Ritchie.

The Internet sure has opened up an incredible portal for social media to take hold. I truly look forward to the new Social Media wave and where it will take us. Like other forms of media, Social Media content may not be true, but it's delivery has become truly one with sizzle.
By Jeff Pereyda

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